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Consumer Behavior Project

Topic: Consumer perception of bottles and tap water

Perform a observation of consumers in regards to your chosen topic and discuss them in the paper. Be sure to discuss observation location.

Detailed Table of Contents (separate page)

EXECUTIVE SUMMARY (separate page)

PROBLEM RECOGNITION

A statement of the consumer behavior issue being studied

[Insert Table/Graph 1 to present the issue and explain it]

INTERNAL FACTORS ANALYSIS

[Inset Table 2 to list factors impacting the mediators or dependent variables associated with the issue]

EXTERNAL FACTORS ANALYSIS

[Inset Table 3 to list factors impacting the mediators or dependent variables associated with the issue]

MODEL AND LITERATURE REVIEW (2 page)

Draw a theoretical model to present and explain your new theory of consumer behavior

[INSERT GRAPH 2]

DATA COLLECTION

Collect secondary data from sources/journals/websites to support your model

CONCLUSION AND RECOMMENDATION

Recommendations for marketing actions based on your analysis

REFERENCE (separate pages)

Copies of articles used/sourced

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