Marketing homework help.
The theme of this research paper is Artificial Intelligence (AI) and Business. For this
assignment, you must think about the future of business, considering current trends toward
automation of business processes. You must research current trends and summarize your
research as a report. The general structure of the report is as follows:
1. An introductory section about current technological trends providing context for your
2. A description of select applications of AI to business (minimum 3). Have particularly
business areas (of your interest) in mind (e.g., HR, Marketing and Sales, Finance,
Operations). You must also describe and analyze these technologies based on their
potential to be game changers;
3. The challenges for such applications to become widespread and beneficial to
4. A conclusion section (with your takeaway from the discussion).
To write the report you will need to cover at least the following:
1. Your report must adhere to APA formatting;
2. You must research at least 5 recent (i.e., less than 10 years) peer-reviewed articles.
Exceptionally, highly regarded industry sources (e.g., IBM, Oracle, SAP, McKinsey,
Accenture, Deloitte, Capgemini) will be accepted;
3. Other than APA formatting, the structure for the paper is not fixed, if there is a logical
flow of ideas. The length of the paper is not an issue, but it should not be longer than